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Today, for money, more authors are mentioning places and things in their plots. Two recent children’s books are set in high-profile commercial locales, and industry insiders expect to see more ahead:

Narda (Character Arts, $24.50), by New York author and illustrator Joe Harris. The plot: a young girl’s adventures at the real-life luxury resort Atlantis in the Bahamas. Owner Kerzner International sponsored the book as part of its marketing plan. Initially sold at Kerzner resorts, Harris is pursuing wider distribution through mainstream bookstores. Two more Narda adventures are planned.

Cashmere If You Can (Harper Collins, $16.99), as told to Terron Schaefer, a senior marketing executive at Saks Fifth Avenue. The plot: A family of Mongolian cashmere goats lives on the roof of the Manhattan department store. Conceived as a tie-in with Saks’ cashmere products and initially sold at Saks stores, it’s now in bookstores. Saks already has a deal with HarperCollins for another kids’ book.

As for Eloise, she has stood the test of time. Although the 1955 story wasn’t written as a marketing gimmick, the tot’s association with The Plaza will continue to draw guests when the renovated property reopens early next year: The new owners have agreed to keep one room reserved just for her.